Toyo Tires sets up shop in lucrative Thai market | Bangkok Post: business

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Toyo Tires sets up shop in lucrative Thai market

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Toyo Tire & Rubber Co, Japan's fourth-biggest tyre maker, has set up a wholly owned sales subsidiary _ Toyo Tire (Thailand) or TTT _ in Thailand with registered capital of 100 million baht to capitalise on a burgeoning local business. 

TTT managing director Kanji Kasai said the parent company sees healthy growth in the Thai automotive industry, which sold 1.4 million vehicles locally last year, sees a year-on-year increase of 80% and is ranked the 13th-largest car market in the world.

Established on April 1 this year, TTT will provide marketing, sales and strategic business support to dealers supplying the Toyo tyres brand.

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