Pranda puts focus on its own brands | Bangkok Post: business

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Pranda puts focus on its own brands

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Pranda Jewelry Plc, an MAI-listed jewellery exporter, aims to generate more revenue from its own brands in emerging markets in a bid to reduce export risks in Western countries. 

Chairman Prida Tiasuwan said the company plans to raise the revenue contribution from its own brands from 30% to 50% in the next three years.

Most of Pranda's revenue now comes from exports of diamond and precious stones to global jewellery producers in Western markets.

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