Pepe Jeans to dress up Asians | Bangkok Post: business

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Pepe Jeans to dress up Asians

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Pepe Jeans, a 40-year-old jeans brand from the United Kingdom, will expand aggressively in Asia over the next five years, with Thailand being its priority market. 

Bart Denolf Bruyneel (left), international director of Pepe Jeans London, joins Gerard McGurk, senior vice-president for general goods merchandising of Robinson Department Store, during the opening of first Pepe jeans store at CentralWorld yesterday.

Bart Denolf Bruyneel, the international director of Pepe Jeans London, said the company is looking for business opportunities in Asia and plans to open 50 new stores in the region over the next five years, bringing the total to 550 globally.

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