The event-organising industry will see flat growth this year, as many products and brands have shifted to promotional campaigns.
The move to focusing on promotional campaigns is because they can directly boost sales and promote brands among consumers. These activities can often be seen at hypermarkets and concert venues especially with beverage brands which are major sponsors.
Kreingkrai Kanjanapokin, co-chief executive of the event organiser Index Creative Village Plc, said the decline in consumer purchasing power is affecting event organisers. Producers have revised their strategies, and event organisers have to follow suit.
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