Women's volleyball will be used as a marketing tool alongside football by many brands on the back of Thailand's success, say media experts.
Thailand’s Pleumjit Thinkaow (left) and Onuma Sittirak (right) try to block against Japan in the final of the 2013 Asian Women’s Volleyball Championship. THANARAK KHOONTON
Thailand's victory over Japan in the 2013 Asian Women's Volleyball Championship final last month recorded a TV rating of 26.4, the highest in recent years, said Nielsen Thailand.
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