Interbrand: Think globally | Bangkok Post: business

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Interbrand: Think globally

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Interbrand, a New York-based branding consultancy, suggests the Thai government encourage small and medium-sized enterprises (SMEs) to build their brands to prepare for the Asean Economic Community in late 2015. 

Julian Barrans, the managing director of Interbrand Singapore, said branding is an exciting way for SMEs to survive in the industry as Thailand shifts from being a labour-intensive country to being a producer of value-added products.

In Singapore, two government agencies under the Trade and Industry Ministry assist SME development.

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