Power Buy Co, Central Group's appliance retail chain, is revving its sales campaign to spur spending by consumers whose sentiment has been battered by a spate of negative factors this year.
Plenty of static on digital TV has kept people from making a purchase. PATIPAT JANTHONG
The company has set aside a budget of 60 million baht for its Thank You Day promotion, running Oct 31-Nov 28."For the first time we are offering zero-interest instalment payments for 4-10 months for all electric appliances during the event, while some items have up to an 80% discount," said Sa-angthip Amornchat, the vice-president for marketing.
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