Fifa to kick-start beer sales | Bangkok Post: business

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Fifa to kick-start beer sales

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Thai Beverage Marketing Co is set to spend at least 1 billion baht to promote its Chang beer next year. 

Senior marketing director Sorakrit Lattitham said he is quite optimistic about the beer industry's growth next year because the 2014 Fifa World Cup, the world's biggest football tournament, takes place from June 12 to July 13.

Chang is among the main Thai sponsors of the World Cup.

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