Product Placement | Bangkok Post: business

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Product Placement

Dunnhumby is gambling that retail media can make a greater impact than TV commercials or print ads.

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Teeradet Dumrongbhalasitr taps up the other side of a shelf divider for an herbal toothpaste brand. With four people working at dunnhumby's newest division, even this small task requires help from the team leader. 

Several forms of retail media. These are all deemed more effective than traditional advertising.

Mr Teeradet was appointed head of retail media for customer marketing consultancy in February.

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