McCann: Brands should add social values | Bangkok Post: business

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McCann: Brands should add social values

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Consumers need brands to convey social values in addition to a product's conventional functions, says leading ad agency McCann World Group Thailand. 

Varidda Voraakom, the company's chief innovation officer, said a major trend for 2014 is consumers seeking a new definition of value besides money, which is clear from social media forums.

"Social value is a new platform for products and brands to interact with consumers and exchange brand values," she said.

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