Condom maker Karex builds a global brand | Bangkok Post: business

Business > Marketing

Condom maker Karex builds a global brand

Malaysian company already leads the world in producing for better-known names.

  • Published: | Viewed: 2,396 | Comments: 0
  • Newspaper section: Asia focus
  • Writer: Nalin Viboonchart
- +

Karex Industries Sdn Bhd, the world’s largest condom maker by production capacity, is turning the next page of its success story by transforming itself from an original equipment manufacturer (OEM) to the owner of itsownCarexbrand. 

Although the Malaysian company has been world’s largest condom maker since 2011 when its capacity was 3 billion condoms per year, the distinction means little if consumers globally do not know its brand, say its executives.

The company has embraced the challenge. Instead of just enjoying industry recognition as the world’s largest condom maker, Karex is challenging itself by moving to build brand awareness in the world market.

This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.

0 people commented about the above

Readers are urged not to submit comments that may cause legal dispute including slanderous, vulgar or violent language, incorrectly spelt names, discuss moderation action, quotes with no source or anything deemed critical of the monarchy. More information in our terms of use.

Please use our forum for more candid, lengthy, conversational and open discussion between one another.

  • Latest
  • Oldest
  • Most replied to
  • Most liked
  • Most disliked

    Click here to view more comments