Karex Industries Sdn Bhd, the world’s largest condom maker by production capacity, is turning the next page of its success story by transforming itself from an original equipment manufacturer (OEM) to the owner of itsownCarexbrand.
Although the Malaysian company has been world’s largest condom maker since 2011 when its capacity was 3 billion condoms per year, the distinction means little if consumers globally do not know its brand, say its executives.
The company has embraced the challenge. Instead of just enjoying industry recognition as the world’s largest condom maker, Karex is challenging itself by moving to build brand awareness in the world market.
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