Thai AirAsia has exploited the newly launched YouTube Thailand channel as an additional tool to market its services and products particularly among the so-called "connected generation" or Gen C.
Thai AirAsia (TAA), the country's largest low-cost carrier, and its long-haul affiliate Thai AirAsia X (TAAX), became the first Thai airline partner with Google Thailand to take advantage of the localised YouTube platform to deepen its digital engagement with travellers and create an accessible online community for all.
TAAX chief executive Nadda Buranasiri on Monday described its partnership with YouTube as marking a new era in Thai AirAsia group's digital strategy that underscores technology and innovation in its business model.
With its new emphasis on YouTube, a revamp of their digital content will include new video content with educational information about the product and destinations, along with other useful online content that will be aimed at creating a hub for the online travel community.
According to Ariya Banomyong, country head of Google Thailand, 35% of all travel searches in Thailand are from YouTube, reflecting the increasing role of video for modern travellers.
Top destination searches on YouTube ranging from Cambodia to South Korea are covered by Thai AirAsia group's network. TAA and newly established TAAX can use YouTube to inspire, educate and entertain this engaged audience, he said.
At the launch of Thai AirAsia group-YouTube Thailand partnership on Monday are: (from left) Ariya Banomyong, country head of Google Thailand, Nadda Buranasiri, CEO of Thai AirAsia X; and Tom Pickett, vice president of content of YouTube.