Business > Marketing
13 Dec 2013 : Consumers need brands to convey social values in addition to a product's conventional functions, says leading ad agency McCann World Group Thailand.
AUTOMOBILES Snap elections to rev up industry
11 Dec 2013 : The local automotive market is expected to receive a shot in the arm next year after Prime Minister Yingluck Shinawatra dissolved the House and called a general election.
13 Nov 2013 : P.C.S. Machine Group Holding Plc (PCSGH), an auto-parts manufacturer, plans to use the 6.1 billion baht it expects to earn from an initial public offering (IPO) for expansion and debt repayment.
08 Nov 2013 : Mazda Motor Corporation, a Japanese car maker, is considering investing in the eco-car project phase two to beef up its market share in Thailand.
06 Nov 2013 : Even though the government's first-time car buyer scheme finished almost a year ago, local used-car prices continue to tumble, hurting the new-car market, says Apple Auto Auction (Thailand), a Japanese-Thai firm.
02 Nov 2013 : Instagram began displaying ads, as Facebook moved to start making money from the smartphone photo sharing service it bought in a billion-dollar deal last year.
SHOES AND APPAREL
02 Nov 2013 : Skechers, the second-largest footwear brand in the US, has appointed CRC Sports as its exclusive distributor in Thailand.
31 Oct 2013 : Marketers are seeking an effective way to communicate with Generation C, touted as the next powerful customer group with high spending.
31 Oct 2013 : Nissan will join Ford in opening a new segment in the Thai car market with public launches at next month's motor expo.
25 Oct 2013 : Power Buy Co, Central Group's appliance retail chain, is revving its sales campaign to spur spending by consumers whose sentiment has been battered by a spate of negative factors this year.
25 Oct 2013 : The automotive battery market is expected to grow by 10% next year to 8 billion baht, driven by strong car sales, according to Thai Petroleum & Trading Co (TP&T), a maker and distributor of after-market auto products.
23 Oct 2013 : Japanese car giant Toyota Motor Corporation has declared its intention to participate in the second phase of Thailand's eco-car scheme.
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