Ready2Read Co is bringing the world's biggest book sale to Thailand for the first time.
The Big Bad Wolf sale is aimed at improving Thai people's English proficiency while encouraging more teenagers to read.
Ready2Read managing director Surachet Worawongwasu said he saw the importance of increasing English skills via reading for Thais and believed that bringing this world-class event would benefit Thai readers.
"Reading is the easiest way we can develop our English skills," he added.
Big Bad Wolf, which has been held every year in Malaysia since 2009, will be held at Impact Muang Thong Thani in Bangkok from Aug 12-21.
More than 2 million books in categories such as fiction, biography, literature, children's books, history, art and fashion, photography and cooking will be available at the book fair.
Mr Surachet expects the event will encourage Thais to learn more about the English language, which will help to raise their standard of English.
Thai readers will be offered affordable prices for English books and be exposed to international premium books that will encourage the reading habit.
Ready2Read Co is a new company founded by Mr Surachet, who holds a 51% stake, and Malaysian businessman Andrew Yap, who holds 49%.
Mr Surachet targets revenue of at least 189 million baht from the book fair.
"If there is great feedback, we will hold the fair at least once a year to make Thai people aware of English-language books," he said.
Apart from its objective to drive Thais' English skills, the company wants to give a chance to underprivileged readers across the country by initiating the Red Readerhood book donation project.
The company expects to donate at least 2,000 books to these people. The book donations will come from visitors to the fair who want to join the project.
In Malaysia, Big Bad Wolf is the world's biggest book sale. It has more than 3.5 million books available for book lovers with support from the Malaysian public and private sectors that realise the importance of reading.