The market for cloud computing services in Thailand continues to defy all expectations, with software giant Oracle Corporation racing to compete with well-established Amazon Web Services and Microsoft to capitalise on the burgeoning segment.
The California-based Oracle is making a massive investment on cloud infrastructure in Thailand as internet-based computing services play an increasingly prominent role across businesses.
Amazon Web Services established its local presence in Thailand early this year.
"Oracle is gearing up to promote a broad range of cloud-based enterprise solution services that can cater to a wide range of businesses," said Natasak Rodjanapiches, managing director of Oracle Corporation (Thailand).
The local operating unit of Oracle has set up a new business team for cloud services.
Mr Natasak said Oracle expects strong demand for enterprise resource planning systems, human capital management and cloud-enabled customer experience solutions.
In its fiscal 2016 financial results for the fourth quarter ended in May, Oracle reported cloud revenue of US$859 million globally, accounting for 8% of total revenue.
Oracle saw an increase of 49% in cloud revenue year-on-year.
Mr Natasak said companies are aggressively adopting cloud computing in order to increase their competitive advantage and reduce costs amid a heavily competitive environment.
Cloud has become the new normal in helping companies digitally, driving businesses towards digital transformation and accelerating the development of innovative services.
Ekaraj Kongswangwongsa, software industry development manager of Microsoft (Thailand), said earlier the company was focusing on its Azure cloud platform to attract tech startups and independent software developers.
Regina Tan, public relations manager for Amazon Web Services, said digital transformation is driving the adoption of cloud services in Thailand.