Two weeks ago, this column discussed five of the 10 most common thinking traps that people encounter while innovating. These traps include common cognitive biases (making systematic errors in judgement, knowledge, and reasoning), information-processing shortcuts, and non-compliance with best practices in systematic thinking. For good results, you must avoid these traps while working on an innovation project. Here are five more traps that await you when developing and evaluating ideas, and when acting on those ideas.
Violating the ground rules of idea development: Once you've generated your raw ideas, they need to be developed, thus turning idea quantity into idea quality. And, just as you did while ideating, you must follow certain rules to ensure good outputs.
Using Alex Osborn's general rules of ideation as a starting point, I have developed five ground rules of idea development that must be followed if you are to design and develop strong, meaningful idea concepts:
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