The visitor to the headquarters of Kulthorn Kirby Plc (KKC) can't help but notice the big sign hanging in the main lobby, which declares "Be Diligent _ Be Honest _ Be Frugal".
"It's also my personal motto," says Suraporn Simakulthorn, the executive chairman of KKC, the major SET-listed maker of air-conditioner compressor motors and refrigeration product equipment.
"I started my career with the Telephone Organisation of Thailand back in 1963, then moved to work at Ericsson in 1967 for 13 years," he explains. "Learning from my own personal experience, I believe we must be diligent and have a conviction to get the job done.
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