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Family fortunes

A little-known but charismatic scion of the Chirathivat dynasty is helping chart Central's Europe expansion.

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The name of Sean Christopher Hill may not be familiar to Thai people. But his good looks and easy-going, down-to-earth and humorous personality make him as attractive as a celebrity. 

He is part of the new generation of the Chirathivat family, one of the country's richest families ranked by Forbes magazine, and works as a lawyer.

A son of Suvimol, an elder daughter of Central Group's founder Samrit Chirathivat, the 34-year-old is among the family members involved in Central's new business chapter in Europe.

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