Thailand Tobacco Monopoly (TTM) has gradually lost market share to imported cigarettes since the country lifted the tax barrier two decades ago, says director-general Torsak Chotimongkol.
Local cigarettes still claim 76% of the market, but foreign cigarettes are likely to gain one percentage point to 25% by the end of this year.
Mr Torsak said TTM is trying to regain market share in the middle- to upper-income markets dominated by imported cigarettes while also keeping its low-income base. "We need to protect our share from imports, as our margin is quite thin," he said.
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