Grammy seeks digital slot for soaps | Bangkok Post: business

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Grammy seeks digital slot for soaps

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GMM Grammy, the country's biggest entertainment company, set a 200-million-baht budget to enhance its GMM One channel with dramatic content and bolster its bid for a high-definition digital TV licence. 

Soap operas will be 80% of the channel's total content, with the rest game shows. The content will be newly produced by subsidiaries such as A-time Media, GTH and GMM TV.

"We focus on drama because it's the most popular content," said Takonkiet Viravan, managing director of GMM One.

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