Thailand's meetings, incentives, conventions and exhibitions (Mice) business is growing strongly, opening up great opportunities for joint promotions among Southeast Asian operators, says one industry executive.
Attractive exhibitions such as the Bangkok Bike Expo 2013 help to promote the meetings, incentives, conventions and exhibitions sector. The four-day event organised by NCC Exhibition Organiser Co is being held at Impact Muang Thong Thani from today until Sunday. It is expected to draw more than 100,000 visitors and generate 220 million baht in revenue for organisers.
Sumate Sudasna, president of the Thailand Incentive and Convention Association (Tica), said promotions should focus on emerging markets that will become major Mice markets in the region.
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