Ten years ago, when global awareness of cutting energy use began to spread, not many options were available for Thailand's paint industry to cash in on the trend.
Our paints are made using Space Age technology, says Mr Worawat.
"There were ceramic coatings, which were expensive for painting roofs. They were imported from Singapore and the US and not easy for most builders to use," said Worawat Chaiyosburana, a vice-president of Beger Co, Thailand's second-largest manufacturer and distributor of wood coatings and industrial paint products.
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