Cable Thai Holding (CTH), the newly established cable TV operator, plans to have three to 3.5 million subscribers this year as its monthly fee for new subscribers is only 899 baht.
Every subscriber is equal with our one-fee package, says Mr Krissanan.
It is only offering one package now and viewers will get 140 standard-definition (SD) and 31 high-definition (HD) channels. They can watch 380 English Premier League football matches from six channels in one season.
However, the fee will be reduced if subscribers sign up for a long-term subscription package. For example, the monthly fee is 748 baht for a one-year package, 673 baht for two years and 599 baht for three years. CTH will provide free installation.
"We bring a retail marketing strategy to the content market: buy more, pay less. Every subscriber is equal," said chief executive Krissanan Ngampatipong.
Subscribers can access CTH's content and services two ways. One is to get service from one of CTH's 170 member networks. Subscribers can also receive signals from Vinasat, the Vietnamese satellite dish provider.
CTH launched its set-top box and KU-band satellite dish yesterday. Subscribers must pay either 125 baht a month for rent on the set-top box or deposit 1,800 baht per box that will be refunded once it is returned and the subscription ends.
Initially, CTH wanted only KU-band satellite dish service, but the Thaicom 6 satellite will provide more transponders in August, so the firm will launch additional services via C-band satellite dish to provide service to those living in remote areas or locations where fibre-optic lines cannot reach.
CTH has 2,000 teams from 400 dealers providing dish installations to new subscribers, and it aims for 5,000 this year.