Philips enlisting star power | Bangkok Post: business

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Philips enlisting star power

Hair care to drive consumer products

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Philips Consumer Lifestyle, a division of Philips Electronics (Thailand), expects to double beauty product sales and make the category its third strategic pillar in the next two years. 

Superstar Araya ‘Chompoo’ Hargate (left) and Siriwan Nitkitjatorn, the general manager of Philips Consumer Lifestyle, present the Philips hairdryer and flat iron.

The division offers a wide range of small electric appliances, with kitchen appliances and irons the two main sales generators.

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