Oracle Corporation has outlined an aggressive strategy aimed at capitalising on the booming cloud computing market.
"Globalisation coinciding with exploding data consumption and rising mobility demand are accelerating the adoption of the cloud," said Chandru Relwani, the senior director for product management at the California-based computer technology firm.
Globally, there are 2.3 billion internet users. The number of internet-connected devices totalled 9 billion units last year, a figure that will surge to 20 billion by 2020.
Mobile subscribers, meanwhile, reached 6 billion last year, accounting for 87% of the world's population.
Mobile data consumption is also expected to increase 50 times the current level by 2020, Mr Relwani said.
A survey by Oracle last year found that a third of respondents had adopted cloud computing over the previous year, half said they had adopted the cloud within the previous five years and only 10% said they had deployed the technology for more than five years.
Cost saving, faster time-to-market and improved business flexibility were cited as the top reasons for cloud adoption.
Oracle is offering a cloud-based infrastructure, platform and applications for enterprise-resource planning and customer-relationship management.
Mr Relwani said some business sectors in Thailand are leading the way in cloud adoption such as manufacturing, high-tech electronics, banking, telecommunications and retail as well as the government sector.
Meanwhile, IBM announced an agreement to acquire SoftLayer Technologies Inc, the world's largest privately-owned cloud-computing infrastructure provider.
IBM said it will form a new cloud service division after completing the acquisition of SoftLayer, expected in September.
IBM expects to earn US$7 billion in cloud revenue by 2015.