Putting all your eggs in one basket is rarely a wise thing to do, but for the Forbes family the decision to buy Faberge eggs turned out to be an inspired one.
The funds from the timely sale of the Russian Imperial treasures helped the family turn around its print media company and build a formidable new online brand as well, says vice-chairman Christopher Forbes.
The timing of the family’s decision, coinciding with the beginning of the dot-com bust a dozen years ago, surprised many, admits the grandson of founder B.C. Forbes.
This article is older than 60 days, which we reserve for our premium members only.You can subscribe to our premium member subscription, here.