Haier slowly building brand recognition in Asean | Bangkok Post: business

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Haier slowly building brand recognition in Asean

  • Published: | Viewed: 2,226 | Comments: 0
  • Newspaper section: Asia focus
  • Writer: Nalin Viboonchart
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Asean remains a challenging market for China’s Haier Group, which still has to build brand recognition among consumers in this growing region. 

“We have to convince the retailers that our products are popular and in need, showing them the value of Haier’s electrical appliances,” says Mr Wang.

Harry Wang, worldwide communication director of China’s largest electrical appliance manufacturer, says the company has been trying to increase brand awareness among Asean consumers for several years.

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