Prudential Life Assurance (Thailand), a local unit of Prudential, the UK's biggest insurer by market value, expects to increase sales from bancassurance channels under partnerships with banks to make up 75% of total sales the next few years.
Partnership allows access to auto-loan customers, says Mr Binayak. PAWAT LAOPAISARNTAKSIN
As of 2012, the local life insurer's premiums from bancassurance distribution represented 63% of total premiums, followed by direct marketing and telemarketing at 27%, broker agencies 9% and other channels 1%.
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