Thailand needs to focus more on value-added food products to cope with stiffer competition once the Asean Economic Community (AEC) is established in the next few years, an international expert says.
Roger van Hoesel, managing director of the Netherlands-based Food Valley, said the AEC provides an opportune moment for Thailand to innovate as it can no longer compete on low wages.
More value-added products are needed to serve the upper market in order to compete against similar but cheaper products from neighbouring countries. This could be achieved by developing packaging, expanding shelf life, increasing health benefits and with sustainability, he said.
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