Japanese firm buys into McFiva | Bangkok Post: business

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Japanese firm buys into McFiva

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Thailand's advertising sector has become a strategic battlefield in Southeast Asia for international media agencies due to the good growth potential of mobile advertising. 

D2C Inc, a Japanese mobile marketing and advertising company, has acquired a sizeable stake in McFiva, a Bangkok-based digital agency, to cash in on the trend of mobile advertising after the advent of third-generation (3G) mobile services in Thailand.

Details of the acquisition will be announced on Monday.

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