Coca may not be the first sukiyaki brand in Thai customers' minds, but it has established itself globally.
Mr Pitaya lays out his game plan before retiring. His final project will be a Mango Tree in Washington late next year. PAWAT LAOPAISARNTAKSIN
The US will be the last frontier for Coca, which will open a restaurant there late next year. It will be the final project for Pitaya Phanphensophon, 59, before he retires as chief executive of Coca Group.
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