Yum Restaurants International (Thailand) is cutting prices of some KFC items to stimulate customer spending amid the economic downturn.
Lower KFC prices reflect a drop in consumer purchasing power this year, says Waewkanee Assoratgoon, Yum Thailand’s newly appointed managing director. SOMCHAI POOMLARD
Waewkanee Assoratgoon, Yum Thailand's newly appointed managing director, said up to five main KFC menu items will go down to pre-2009 levels.
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