With sales missing their target, The Mall Group, the country's second-largest department store chain, is set to spend 400-500 million baht on campaigns to push spending in the final quarter.
Weak purchasing power is cramping sales, says Mr Phaibul. The Mall Group is planning special events to bring shoppers back.
Chief executive Phaibul Kanokvatanawan said sales from the group's shopping complexes, excluding stand-alone Home Fresh Mart supermarkets, grew by 3% in the first nine months, lower than the 5% target.
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