Media firms focus on branded content | Bangkok Post: business

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Media firms focus on branded content

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Local media agencies are increasingly expanding into branded-content TV programming to reduce their reliance on commission-based service revenue. 

Wannee Ruttanaphon, president of the Media Agency Association of Thailand, said intense price competition in the commission-based service market has hit media agencies hard, forcing them to lower their commission fees when they want to pitch jobs from multinational companies.

Sustaining business growth is the biggest challenge for media agencies, she said.

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