Thai enterprises need to refine China strategy | Bangkok Post: business

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Thai enterprises need to refine China strategy

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New graduate Xiao Xu has a modest job at a Bangkok tour agency, booking flights, hotels and doing paperwork. She has no prior work experience earns two or three times what a professional programmer would make, mainly because she’s Chinese. 

Her story epitomises the huge shift in tourism industry development in Thailand as the result of the surge in Chinese visitors in recent years. Last year 2.6 million Chinese tourists travelled to Thailand and the figure is expected to rise to 4 million in 2013, making them by far the country’s largest group of foreign visitors.

The boom in tourists from China has also grabbed the eyeballs of investors from China.

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