Thailand's mobile services will see intense competition next year as third-generation (3G) network coverage widens and low-cost smartphones hit the market.
"By mid-2014, low-end Chinese smartphones will be priced below 1,000 baht, down from more than 1,200 baht now, and this will attract users to migrate from 2G feature phones to 3G models," said Pakorn Pannachet, senior vice-president and head of marketing at Total Access Communication (DTAC), the country's No.2 mobile operator. Mobile data tariffs will be cheaper, and prepaid users will pay the same price for greater data usage.
DTAC foresees a spirited rivalry with True Move H, which gave away free SIM cards with four gigabytes of capacity to customers over the past three months.
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