Ad industry cagey about prospects | Bangkok Post: business

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Ad industry cagey about prospects

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The Thai advertising industry is expected to grow by 5% next year, depending on the country's economic situation and political stability. 

Rathakorn Surbsuk, the trading partner of Group M, said the economy is unfavourable with no positive signs, as the 2013 GDP was cut to 3%, domestic consumption and purchasing power are slowing, and household debts and political tensions are rising.

"Advertising is an easy tool to gauge economic growth. It's too early to evaluate the effect of anti-government protests. But if the situation is prolonged, it will definitely hurt the entire ad industry, just like the yellow- and red-shirt protests a few years ago," he said.

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