Hitachi keeps cool with air-con roll-out | Bangkok Post: business

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Hitachi keeps cool with air-con roll-out

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Hitachi Sales (Thailand) will spend 1.2 billion baht to promote its home appliances and stimulate consumer spending amid a stiff economy in which low consumption is anticipated. 

Air conditioners will be a growth driver for Hitachi as economic uncertainty dampens overall appliance sales, says Mr Boonchai.

Boonchai Putakotirat, deputy general manager for sales and marketing, said the overall home appliance market saw a decline of 5-10%, the first contraction in five years. The company's sales, however, grew by 5%.

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