‘Packaging is the only handshake that a product has with the consumer” is an industry saying that sums up the strong correlation between product preferences and packaging. This relationship is gradually becoming stronger in Asia with rapid economic growth, urbanisation and the surge in the number of middle-income people. This, of course, has been driving the modern trade retailing sector.
Consumer packaging not only has metamorphosed into an essential component of modern living but also is making a positive contribution toward a sustainable society by ensuring that goods reach the consumer in the state intended, preventing waste and spoilage.
In the realm of packaging, delivering supply chain excellence means creating differentiated value for each segment of packaging customers (such as the consumer goods, food and beverage sectors) and their respective consumers. To achieve that goal, greater visibility and transparency in packaging needs and of different customer segments is necessary to design and lead demand-driven supply chain planning and processes.
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