Ichitan, Oishi rivalry works up a thirst | Bangkok Post: business

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Ichitan, Oishi rivalry works up a thirst

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Thailand’s ready-to-drink tea market will heat up this hot season due to competition between Ichitan and arch-rival, Oishi. 

Tan: Targeting the youth market

Ichitan Group Plc will stop distributing its Double Drink in the country by mid-year and put more focus on other two beverages, Ichitan green tea and Yen Yen herbal tea.

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