Sony struggles to meet demand for PlayStation4 | Bangkok Post: business

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Sony struggles to meet demand for PlayStation4

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Sony Corp's PlayStation 4 sales are proving a bright spot for Chief Executive Officer Kazuo Hirai who is cutting costs to spur a revival at a company hit by falling demand for televisions and cameras. 

Five months after its release, sales of the US$399 video-game console surpassed 7 million units worldwide as of April 6, Tokyo-based Sony said on Wednesday in a statement. Shipments have outpaced rival Microsoft Corp's Xbox One, which had sold 4.2 million, according to an early April estimate from

Sales of the PS4 are proving demand remains viable for high-performance gaming in the era of cheap play on smartphones and tablet computers. Sony promised to cut $250 million in entertainment unit costs and said it would sell its stake in gamemaker Square Enix (9684) Holdings Co as Hirai seeks new hit products to capture a consumer shift to mobile devices.

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