Many still think mobile app banking not secure, survey reveals | Bangkok Post: business

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Ads on mobiles up 42% in Q1

Many still think mobile app banking not secure

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Mobile advertising in Thailand grew by 42% in the first quarter of 2104 as value added services began aggressively promoting video, news and premium content across operator networks, a survey found. 

“Thailand’s first quarter mobile advertising surge mirrors a global trend that saw Internet ad spending beat broadcast television for the first time last year,” said Wararin Phoonuch-Aphai, country manager of BuzzCity, one of the world’s large mobile advertising networks.

She said Thai consumers are spending more time on their mobile devices for communication, entertainment and shopping so many companies had increased mobile advertising budgets to maximise opportunities.

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