Only the Beginning | Bangkok Post: business

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Only the Beginning

Centara chief Thirayuth Chirathivat believes the hotel group can grow in more places and more ways all over the world.

  • Published: | Viewed: 1,575 | Comments: 0
  • Newspaper section: Asia focus
  • Writer: Tanyatorn Tongwaranan
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The view is spectacular, the freshly brewed coffee superb and the atmosphere relaxing in the high-ceilinged Lobby Lounge on the 23rd floor of the Centara Grand at CentralWorld, one of Bangkok’s most iconic buildings. 

“We want our brand to be recognised by quality and experience that are tailored to the location we are in. That’s how we differentiate ourselves because if we do a ‘me too’ style hotel, we would end up competing for the lowest price and we’re not aiming for that”

Thirayuth Chirathivat likes to admire the view when he has a chance, but as chief executive officer of Centara Hotels & Resorts, his schedule is packed.

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