COMMENTARY: UMESH PANDEY
A decade ago, many of us were apprehensive about buying a product made in South Korea. Today many consumers wonder whether they should purchase a Chinese product or not. Let’s be frank: how many of us have had good experiences with every ‘Made in China’ product we’ve owned?
China has been the centre of countless scandals related to product quality and safety, from milk and meat to electronics, cars and motorcycles. Consumers can be forgiven for their lack of trust.
South Korea was facing similar challenges not that long ago. But the TV shopper who would have insisted on buying a Sony Bravia a decade ago would probably not hesitate today to choose an equally high-quality product from Samsung or LG. In fact, it is the Koreans who are setting the pace for TV model innovation these days while the Japanese play catch-up.
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