Thinking outside the tee box | Bangkok Post: business

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Thinking outside the tee box

From six-hole courses for players in a hurry to indoor simulators at housing estates, golf promoters are looking at novel ways to revive interest in the sport.

  • Published: | Viewed: 1,035 | Comments: 0
  • Newspaper section: Asia focus
  • Writer: Tanyatorn Tongwaranan
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One challenge that has kept golf stuck in a bunker lately is its inability to attract newer players, especially the younger generation. In an always-connected world with its countless distractions and instant gratification, a game that takes five hours to play is a tough sell to many young people. 

“Junior golf is not growing at the pace that it should be,” said Mike Sebastian, the CEO of Asia Pacific Golf Group. “Those youngsters that you see engaging with golf are in the minority and are mostly from the country-club set where their parents belong to golf courses.”

The drop in juniors taking to the game is a universal trend, he said, and although efforts are being made to attract youngsters, they have yet to yield satisfactory results. “It’s a matter of relevance and golf is deemed to be no longer relevant to many youngsters.”

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