Yum Yum, Mama target teens | Bangkok Post: business

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Yum Yum, Mama target teens

Instant noodle brands plan to refresh image

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Two major instant noodle makers, Wan Thai Foods Industry Co and the SET-listed Saha Pathanapibul Plc (SPC), are planning marketing activities aimed at attracting younger customers. 

Celebrities Urassaya 'Yaya' Sperbund (left) and Nadech Kugimiya, two brand presenters of Yum Yum, attend yesterday's event to refresh the instant noodles brand's image.

Wan Thai Foods Industry Co, maker and distributor of Yum Yum instant noodles, is allocating 100 million baht to refresh its brand for the first time in 10 years.

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