Kasikorn Asset Management (KAsset) aims to maintain its No.1 position among local players in almost all asset types, anticipating net asset growth of 14% this year after a similar showing in 2014.
Vasin Vanichvoranun, KAsset's executive chairman, said the company last year outperformed in terms of assets under management (AUM), which rose by 14% from 2013 to 1.09 trillion baht.
The company has had the largest market share in the sector (21%) for seven years running.
In only the private fund segment does KAsset trail SCB Asset Management in AUM, while leading in mutual funds, long-term equity funds, retirement mutual funds, money market funds and foreign investment funds (FIFs).
KAsset's market share in FIFs is as high as 44%, with AUM of 93 billion baht and 18 funds under management.
"All FIFs are invested in assets around the world, mainly in the US, Europe and Asia," Mr Vasin said.
"In 2015 we aim to beat our rivals in private funds as well, as our AUM in private funds is at 75 billion baht, which is quite close to the top-of-industry AUM of 85 billion baht."
KAsset's priority this year is boosting growth in mutual funds, money market funds and retail estate investment trusts.
"If we can expand these three funds as expected, our AUM should reach the 14% growth target or 1.2 trillion baht this year," Mr Vasin said.
He expects global economic growth of around 3%, with the US Federal Reserve set to raise its benchmark interest rate by mid-year and the dollar likely gaining further against the euro.
"Our concern is that geopolitics in Europe will depress world growth," Mr Vasin said.
"KAsset will select investments in high-growth countries whose central banks are supporting the economy through monetary policy."
The Thai economy may grow by 4% or so this year, supported by cheap oil to boost consumption.
But the earnings of heavyweight listed energy firms will fall in line with crude prices, pressuring the overall bourse.
KAsset forecasts earnings growth for listed companies of 14-15%, with a targeted forward price-to-earnings ratio of 16 by the end of 2015.
Its target for the SET index is 1,700 points by year-end.