U.S. Polo Assn takes a swing at Asia

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Published: 13/09/2011 at 02:47 AM
Newspaper section: Business

The economic recession in its homeland has led the U.S. Polo Assn brand to shift its focus to Asia, as it aims to double its business in this region within the next five years.

From left: Patcharawan Boonnamsup, executive director of Tom Tailor (Thailand) Co, the licensor, David Cummings, CEO of U.S. Polo Assn and Jim Scully, vice-president of licensing.

"We believe Thailand, Vietnam and the Philippines will have tremendous growth over the next five years when the Asean Economic Community (AEC) takes effect in 2015," said David Cummings, president and CEO of USPA Properties, a subsidiary of the United States Polo Association.

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Asian Hand
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Discussion 1 : 13/09/2011 at 09:25 AM1
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A great example of spin at work. Lesson's learned from Apple applied to getting people to wear a brand that takes up 1/3 of shirt space with a horse and represents a sport that carries on the hi so uppity traditions from where it started. I guess if you wear the gear of this brand you want people to think you play polo. Say what! I would rather be perceived as wrestling alligators.
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U.S. Polo Assn takes a swing at Asia | Bangkok Post: business