With the rise of the digital era, Siam Piwat Co, the operator of Siam Center and Siam Discovery Center, is riding the wave by setting up an e-commerce firm. With 1 million baht of registered capital, Digimedia Marketing Co will supervise activities related to digital technology including online shopping, electronic marketing and social media.
Ms Muenfun (left) shows the Siamism website that will sell products from Siam Center and Siam Discovery Center.
Marketing executive Muenfun Thanyaphaisit said Siam Piwat has spent more than 20 million baht to harness the power of digital media by introducing Siamism, its online shopping channel.
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