Siam Center plans glitzy reopening | Bangkok Post: business

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Siam Center plans glitzy reopening

Siam Piwat Co will allocate 600 million baht for marketing this year, six times last year's budget.

Part of the money will be used to reopen its Siam Center in a grand manner, with Thai guests rubbing shoulders with Hollywood stars and pop divas.

Mayuree Chaipromprasith, the executive vice-president for business promotion, said 100 million baht will be spent on the grand opening of the new Siam Center on Wednesday and Friday of next week and the rest used for other activities throughout the year.

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